Simple personalisation will make a big impression, customers like to feel they are getting a personal service whether browsing online or back in the shoe shop (offline).Customer journeys should be adopted to ensure the customer receives the correct message and are funnelled to the next step.

I’ve recently introduced the concept onto Michael Blythe.com so chances are you were displayed with a personal message when you landed here.

If you like more information on HTTP Referer strategies or customer journeys please get in touch.

So could timeline be used as an alternative UI for consumers of websites? I’d say ‘yes’ and i would expect a wave of new interfaces appearing on a website near you. The new approach allows your customers/consumers of content to quickly navigate to points in time and see specific content.

The concept of ‘streamed activity’ is not just limited to Facebook, take Pinterest for instance  they have a fluid interface allowing quick navigation of content.

So to summarise, timelines… yes they do work for specific content types. The next stage is to work out whether you have a use case for one or more importantly do your customers?

Quite often these types of events are sales focused and usually geared towards the attendees exchanging contact information with the sponsor in an attempt to gain business. I’m happy to report this wasn’t the case. 120feet.com presented at the event and gave an overview of Customer Engagement via Email. The presentation had good coverage ranging from analytics basics (goals, funnels etc) to more indepth customer segmentation.

The attendees had diverse backgrounds and worked within numerous verticals albeit with common goals in mind.

Our latest work involved updating their contact form so that Sure Move Widnes can monitor where their customer request are coming from. Accompanied with our analytics software it now allows the clear identification of where marketing spend is needed.

The existing platform was an out-of-date Joomla platform which was difficult to update and didn’t offer the flexibility needed to update content such as blogs, designs and social media.

Our directive was simple, design/develop a new platform, migrate all of the content across and put in a platform which could scale with the needs of the business.

The site went live on 28/02/2012 and so far so good with 30% more visitors in the first day.

More development updates coming soon…

Samsung has announced its first seven-inch (1024×600-pixel)Android tablet of 2012, fittingly named Galaxy Tab 2.

The new device will ship with 1GB of RAM, Android 4.0 (aka Ice Cream Sandwich), and has a 1GHz dual core processor — just like it’s bigger brother, the Galaxy Tab 10.1.

With its UK release-date penned in for March and a worldwide roll-out to follow, the Tab 2 will be available in Wi-Fi and 3G guises. Buyers will be able to opt for either 8GB, 16GB or 32GB of internal storage, plus there’s room for a microSD — giving a potential for additional 32GB of space. (Source – Wired.co.uk)